How to grow your startup in the pre-seed stage

Iterate and pivot early. Don't be afraid to fail fast, adjust, and start over.

Technology is not the same as a product. You can have a brilliant technological idea, but if you don't frame it and convey the message in plain business terms, you don't have something you can sell. State clearly what the problem and the solution are, and build a compelling unique selling proposition around it.

Don't fall in love with your product. Let your clients do that. They are the ones who will pay for it.

Choose your cofounders carefully. Split roles, duties, and responsibilities, and put it in writing. You are in this for the long haul.

Find the right investors. Look for the right chemistry and for smart money: someone who brings more than cash. And don't sell off a big chunk of your equity early on.

Track your metrics. Set up solid business KPIs, watch them, and steer the startup accordingly.

Think big, think international. Pick the right markets and move fast, because this is about winning meaningful market share. And remember that what works in one country won't automatically work in another.

Move fast. Speed matters in the pre-seed stage. It bears repeating.

Prepare the legal side. Consult good lawyers before you sign a term sheet. It can save you a lot of trouble down the road.

Keep your documents in order. Have the legal paperwork ready (term sheet, SHA, and the rest). Inbound investors will want to see it.

Build the right team. Last but not least, working with a reliable and experienced team like DX Heroes can give you a real boost.